The South of Market (SoMa) neighborhood is an industrial and urban area filled with converted warehouses, art galleries, bookstores, trendy bars, chic furniture showrooms, and some of San Francisco’s most celebrated restaurant and nightclub destinations. Also within its borders you will find some of the city’s only big box chain stores who have taken advantage of the topography.
Historically an area created on the “wrong side” of the Market Street cable car track, full of factories and Gold Rush immigrant workers, it evolved into one of the most well-known areas in the 1990s: dot-com boom central. Since the sizzle cooled, many businesses associated with the boom have closed, but new tech companies have not been deterred from moving in. SoMa is a rejuvenated district where in 2012, a young giant in the technology industry — Twitter — put down roots at the corner of Market and 10th Street, inspiring new businesses to move in to cater to the young professionals and a long list of other tech companies following suit.
The SOMA neighborhood is known for gripping energy, sunny micro-climate, trendy nightlife, incredible food, walking access to all that San Francisco has to offer, while being nestled in the center of the thriving tech industry.